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Rubric for Porfolio Award

Rubric for Determining Technical Communication Porfolio Award

Score of 4
Strong Porfolio Demonstrates:
Excellent visual/written communication
  • Effective audience analysis
  • Focused, coherent organization
  • Consistent tone, language, visuals
  • Cohesive; excellent proofreading, editing
  • Excellent design
Superior work on real project
  • Case, internship, service project
  • Fully addresses audience, purpose
  • Accurate and appropriate content
Highly complex documents
  • Multiple audiences, purposes, media
  • Sophisticated structure, organization
Sophisticated problem-solving skills
  • Analyzes revisions, annotations
  • Thoroughly addresses contexts of production, use
  • Tests usability
Full command and control of multimedia, visual, electronic design
Evidence of effective collaboration
Score of 3
Competent Portfolio Demonstrates:
Clear visual/written communication
  • Audience awareness
  • Organized
  • Effective tone, language,
    visuals Cohesive;
    excellent proofreading, editing,
    few surface errors
Effective work on real project
  • Case, internship, service project
  • Clearly addresses audience, purpose
  • Accurate and appropriate content
Moderately complex documents
  • Multiple audiences, purposes, media
  • Complex structure, organization
Average problem-solving skills
  • Provides revisions, annotations
  • Addresses contexts of production, use
  • Considers usability issues
Less sophisticated multimedia,
visual, electronic design
Limited evidence of effective collaboration
Score of 2
Adequate Portfolio demonstrates
Adequate visual/written communication
  • Lacks audience awareness
  • Problems in organization
  • Problems in tone, language,
    visuals
  • Surface errors
Adequate work on real project
  • Case, internship, service project
  • Addresses audience, purpose
  • Sufficient content
Minimally complex documents
  • Simple audiences, purposes, medium
  • Formulaic structure, organization
Sophisticated problem-solving skills
  • Little evidence of analysis or revision
  • Ignores contexts of production, use
  • Little or no attention to usability issues
Fair command of multimedia, visual, electronic design

No collaboration

Score of 1
Inadequate Portfolio Demonstrates:

Adequate visual/written communication

  • Lacks audience awareness
  • Problems in organization
  • Problems in tone, language, visuals
  • Surface errors
Fails to demonstrate work on real project
  • No case, internship, service project
  • Insufficient, inappropriate content
Fails to provide complex documents
  • Incomplete submission
Fails to demonstrate problem-solving skills
  • Incomplete submission
No fluency in multimedia,
visual, electronic design
No collaboration